Client
Coin Carouselle, a small Shopify store selling collectible physical crypto coins.
Brief
The goal was to create a brand that felt exciting, gamified, and visually captivating. The products needed to be rendered with a balance of playful energy and high-quality physical detail to resonate with the target audience.
Deliverables
- Social media content: Instagram and TikTok ads and reels.
- Brand strategy: Artwork and packaging designs for the shop’s identity.
Process
- Client Input: Collaborated with the client to establish the vision, using early MidJourney mockups they provided as inspiration.
- Design Iteration: Created a 3D virtual pinball table as the central element, which was approved by the client. Screenshots from the table were used as a storyboard to pitch creative ways it could be featured across multiple reels.
- Final Delivery: Produced a cohesive branding package and ensured all content adhered to the client’s vision and messaging.
Timeline
The project was completed in three months, combining creative exploration with efficient execution.