Client
A major U.S.-based company rethinking the concept of the electrical grid.
Brief
The video had to tell the story of the electrical grid’s development up to the present day while showcasing the client’s vision for the future.
Broadcast
The video served as the hero content for the client’s website. Additional images were created to reflect the company’s core values and were used across various marketing platforms.
Process
- Storyboarding and Model Building: Conducted simultaneously for efficiency.
- Animation and Environment Design: Crafted immersive visuals to sustain narrative momentum.
- Revisions: Adjusted content to align with new storytelling directions as needed.
Timeline
The project was completed over six months due to its extensive scope and iterative creative process.
