Client
A small local startup focusing on strawberry-based sorbet ice cream.
Brief
The brief emphasized highlighting the homemade quality, freshness, and visual appeal of the sorbet. The client wanted accuracy in the depiction of their product and a focus on its appetizing qualities.
Broadcast
The promo was shared on Instagram and TikTok as part of a targeted social media campaign. Stills from the video were also used across the client’s website for hero images and other visual assets.
Process
- Storyboarding: Crafted a straightforward storyboard emphasizing simplicity.
- Color Palette: Focused on vibrant and appealing tones to align with the product’s freshness.
- Final Animation: Delivered the animation along with high-quality stills for multipurpose use.
FAQ
How long did the project take?
The project took 2.5 weeks due to extended iterations on the color palette to meet the client’s creative vision.
How many ice creams were used in the commercial?
None. The magic of 3D rendering allowed us to deliver stunning visuals without physical products.
