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Orange Juice

We created a promo video for a small homemade orange juice startup in Portugal. The video was designed to be social media-friendly, showcasing the brand’s homemade values through fluid and engaging animations.

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Client

A startup based in Portugal specializing in homemade orange juice.

Brief

The brief was to highlight the homemade and artisanal qualities of the orange juice, bringing these values to life through motion. The final product had to be optimized for social media platforms, keeping within a short and engaging format.

Broadcast

The commercial was shared on Instagram and TikTok as part of a social media campaign. It also served as a hero video on the company’s website.

Process
  1. Storyboarding: Developed initial concepts and visual flow.
  2. Client Review: Delivered rough renders and stills for client feedback.
  3. Final Animation: Produced and delivered the final animation after incorporating necessary fixes.
FAQ

How long did the project take?
The entire project was completed in two weeks, thanks to efficient client approvals and a streamlined production process.

How many oranges were used in the commercial?
None. With 3D rendering, we achieved a lifelike appearance without requiring physical products or film crews.