Types 3D Visualisations We Provide

3D rendering is used in a myriad of ways to create an engaging image. From simple in-studio type renders, to renders that tease and hype your product, or that showcase the components and technology within. Here’s some of the ways our renders can bring your products to life:

Studio Shots (White or Solid Background)

E-commerce and retailers often need to showcase their images on a white or solid background. This allows the customer to view the product with no distractions. 3D rendering these studio shots allows you to be in charge of the lighting and level of detail, un-inhibited by the limitations of a physical studio setup. Rotating video animations also help customers visualise a product.

In-Situ Product Rendering

An alternative to a studio shot, is a visual of the product in its home environment. A kitchen appliance in a modern kitchen; an item of furniture in a timeless living room. Your customers can envisage how your product will fit into their life, and reduce any barriers to purchasing.

Aesthetic Product Rendering

Why not depict your product in a fantasy or aesthetic environment that your customers would feel at ease in? Utilise imagery of jungles, beaches, deserts or even space… the possibilities are endless.

Marketing and Advertising Shots

Stage your product renders in an appealing way for use in marketing and advertising promotion. These can be made up of just a portion of the image, or any re-work of in-stu shots, aesthetic shots, adjusted to create hype and market appeal.

Blown Up / Exploded Views

Show the inner workings of your product to your customer base with an exploded view that is impossible to easily create with standard photography. Show the case, the circuitry, and the mechanics that are enclosed within your product in one beautiful, layered shot. Combine this with an infographic to create an informative image for your customers to better understand your product.

Breakaway / cross-section shots

Similar to the exploded view, a cross-section displays the interior of your product in an easily digestible manner, as if cut in half. This works well with any information text you want to add as an infographic.

Infographic images

Add text to any rendering to label any important components and sections, and to explain what they do. Informational images work well in conjunction with studio shots as a well of enabling customers to understand the product better as well as visualising it.

Zoomed-in shots

Get up close and personal with a high zoom shot. Show off all the minute details on your product with macro images that do the product justice. A high zoom image allows customers to get closer to the product that even a store can offer and aids visualising owning the product. Use these in conjunction with regular studio shots for best effect.

Product Launch Teaser images

Generate hype for your product launch with stylistic teaser images. Showcase some design elements of your upcoming product to generate interest without giving everything away. Utilise interesting lighting choices to enhance features to tease customers on social channels and advertising channels before the product fully launches.

Colour variations

Needless to say, one 3D model can generate infinite colour variants with CGI. Make the most of this with identical shots in any of the colour variants you manufacture.

Rotating animations

Combine your studio shots with a rotating image, to help visualise the product as if it is in front of your customer. Hype up your product with an aesthetic animation video too.

Photorealistic images

Your product renders can be interesting and informative if they look like CGI, but by focusing on creating photorealistic product images that customers can’t tell apart the result will be a premium experience that sells your product better.

Industries That Use 3D Rendering

3D product rendering shines best in specific industries. If the aim is to create an emotional connection, then for some products, a regular photograph will not cut it. Below are some industries we work with to shine the product in the best light possible.

Real Estate

Property developers often turn to 3d rendering to sell the idea of a property before it is built, or to sell the property to buyers that cannot easily view the property.

Watches and Jewellery

An industry where the light’s reflection on a gemstone, or being able to showcase how light reflects off the curves in a precious metal product, 3D images offer a premium experience that photography cannot.

Electronics and Technology

Emotions are the best way to sell electronics and technological products - from smartphones to the latest in vape tech. Aesthetic images is a sure-fire way of generating those emotions.

Beauty/Cosmetics

When it comes to make-up and beauty products, it is essential to showcase the products in true-to-life colour, and rendering is the perfect way to achieve that. Rendered images help beauty product pop out from the screen and tempt customers into making the purchase.

Medicine and pharmaceutical

Retail pharmaceutical products still need to encourage customers to buy them, and rendering allows you to provide friendly images that showcase the benefits of the product.

Automotive and engineering

Similar to jewellery, the automotive industry benefits from CGI being able to showcase curves and lighting elements on products that range from luxury cars, to helicopters and anything in-between.

Product Packaging

3d product rendering also benefits B2B businesses. Something as simple as cardboard packaging is elevated by 3d rendering with the manufacturer’s innovation showcase in stunning detail.

Our 3D Product Rendering Process

3D Modelling

The 3D model is the foundation to any rendering work, and the beginning of any project. If you don’t have a 3D model, we can create one for you.

Texturing

The first step we take is to add texture to the 3D model. From the smoothness of gold, to the matt of sandblasted steel, these essential textures are added here.

Lighting Setup

No visuals can be created without lighting, and what light hits your product and what angle is essential to crafting the desired aesthetic. Studio images require even, perfect white light that casts minimal shadows, but a stylish images of a surf board on a beach at sunset requires altogether different lighting. If the brief involves a glass bottle on a low-lit bar, that needs to drafted in at this stage.

Camera Setup

The angle of the camera is also essential to the final image, and needs to be set up to best utilise the light, as well as showcase the best features of the product.

Rendering

With the textures, lighting and camera all factored in, the render can be created. The final image will be the raw product image that is all but finalised.

Post-Production

The final step before delivery to the client is the post-production. This the small touches and adjustments of the image to elevate it to a finished product.

3D Product Renering versus Product Photography

When it comes to marketing your product, you’ll no doubt be considering whether to choose traditional product photography, or to use 3D product rendering or 3D product animation for your marketing assets.

Choosing the right asset could make the difference between enticing a customer to make the purchase, or to not trust the product and move on. These will be the images on your website, on your social channels and across any other marketing material you create. It is imperative that you choose wisely.

You may not notice it, but your favourite brands probably employ this technique for some of the most desirable items on the market! Trainers, watches, jewellery and electronics all have their visuals enhanced through the power of 3D rendering.

Below are some considerations for both methods of product visualisation before you go down either route for creating your visual assets.

Benefits of 3D Product Rendering

There are several great reasons to choose 3D rendering for your product visuals, and we’re not saying this because we’re a 3D design studio. Here’s a few reasons to consider using 3D rendered products.

Crisp and clean images

3D rendered images are by definition visual perfection. Colours are as vibrant, details are abundant, shadows enhance the detail of the visuals in a way that would be incredibly difficult for a photoshoot. The result is a visual asset that looks high-end and premium quality

Boost sales

Visually stunning images sell more products. Don’t leave a sale to chance and let your images work hard for you by converting an interested customer into a buying customer with high-end, polished visual assets.

Eliminate Photoshoots

3D product visualisations are computer-generated, so there’s no need to organise an expensive product photoshoot. Having a team of CGI experts create stunning visuals for you allows you to focus the important bit of your business.

Cost-effective

There’s no requirement for paying an in-house photography team or spending money maintaining a photography studio when you choose to use 3D rendered visuals. This saves your business on operation costs.

SKU Variants at Scale

One 3D model is used for all colour variants your product requires. That means instead of needing all variants produced and present at the photoshoot, sending your 3D rendering studio just on a 3D model file is all that is needed to create every iteration of your product. This also means customers can browse any SKU variations seamlessly.

Assets Can Be Created Remotely

The beauty of 3D products visualisations is trusting a remote partner to create high quality imagery.

Physical Products Not Required

Get ahead of the competition by marketing your product while it is still in development. A 3D rendering studio doesn't need a physical product, only a 3D model of the product, so they can get to work creating your assets while the manufacturing gets underway. Not shipping physical products to a photography team saves you time, and allows your marketing to be efficient and fast-paced.

Amendments

If you’re not sure about the final result of the 3D visualisation, then you can request your 3D studio to amend the asset. Since the result is a function dialling small tweaks to the 3D model, the only cost is the time to make the alterations. No re-shoot required.

Images That Stand Out

Did we say 3D rendered images can be vibrant? Sell your products with a visually complex image - something that would be expensive to achieve in a photoshoot is easy to do in 3D visualisation.

High Zoom Images

Focusing on the small details that make your product stand out is easy to achieve in 3D renderings, since a 3D file is infinite zoom.

Expanded Product Images

Some things are impossible for photography to achieve, such as a blown-up product that showcases the interior mechanics of a product. 3D visuals make this easy to achieve.

Why Choose Centregram for 3D Product Visualisation?

Centregram has the proven ability to craft professional-grade 3D product renderings. Our professional attitude, dedication to perfection and fast turn around time is something our clients all around the world enjoy.

However, we know you may have questions as to whether 3D product rendering is suitable for your business, so the below pros and cons of 3D rendering comapred to photography may be worht the read.

What goes into Pricing a 3D Project?

There are a few factors that are considered when pricing a project with us. Stay on the right side of pricing and read up on the factors we take into consideration when pricing up a project. Understanding these can help you plan effectively.